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| Who are the most important Search Engines |
| Google is the search engine that is the most used (75% of the trafic). It is followed by Yahoo, Bing,... |
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| Why should I use a referencing company to boost my keywords ? |
| If you are an expert in referencing, you can avoid referencing companies. If you think that you are good, just ask a ranking report to control your positions. The 1st one is free. You will get a ranking report of 10 keywords, into 16 search eninges, with a dept going until 100. If your keywords results are between 10 or 30 %, you need some help. |
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| Why referencing keywords? |
Well, commonly, when someone tries to find something on the Internet, they use words to define what they search. As they don't know the name of a company, a user will try to define with 2, 3 or 4 words, what they want. For example you search for an hotel. Here you have 3 cases:
- you know the name of the hotel, your search will be: Hotel name + location (Belgium)
If the result returns nothing you must be more specific. Meaby your favorite Hotels'chain has no hotel on that location.
- you want to know exactly all the hotels with 5 stars in Belgium, your search will be: Hotels 5 stars in Belgium
You get a long list of hotels 4 and 5 stars.
You can make your choice between them.
- if the result must be more specific, you can search: Hotels 5 stars in Brussels
You get another list, more specific, because you
This is the way people search: 95% without knowing the company's name, and descriving what they search.
I will give here an example of confusion between a company's name and keywords.
Some years ago, I had to built the web site for an hotel close to the Brussels Grand Place. When the site was ready, the owner told me it was not necessary to submit keywords, because the name of his hotel was first in the ranking list in Google, Yahoo,...
The next day, I came to his office and showed him the ranking report for his hotel. Indeed he was first with his Hotel's name, but he had no ranking at all for all the keywords I entered for the search. He was not in the list, but all his competitors were ranking in the top 10. He could not understand why!
This means there is a need for submiting keywords into search engine. If you want to stay invisible, of course it is not necessary. |
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| Pertinent Keywords |
| Keywords must be selected in relation with your activity. There is a relation between you content and your keywords. Search engines can use algorithms who calculate the realtions between your keywords and your content. This can be of great importance for your good ranking. |
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| Once my keywords are in the top 10, is it neccessary to continue submiting those keywords ? |
| Some site owner decide that. But after 6 month of not submiting, their ranking is decreasing drasticaly. This is because competitors are submiting permanetly and they move up. What can be adapted is the frequency of the keyword submition with defferent frequencies of submition. You can specify your needs and we give a specific price quote. |
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| Is one submition enough ? |
A marketing or promotion of your keywords is not a question of making it "once". You must think you are making a marketing campaign process. Are you doing a marketing campaign once?
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| After one year is the price still the same ? |
| We adapt our prices after one year. Why? When all the details, the metadatas, the keywords, the titles, ....are correct, we offer for the second year a following program at a reduced price. This does not means the ranking results will be reduced, but we submit the Keywords when it is needed. The frequency of the reports can also be adapted and so the pricing is adapted. All those possibilities are located in the Free quote. If you should have a specific request, send it to us, and we will quote you a price. |
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| Can I submit keywords without changing anything in my Home page ? |
| This is possible. But we have to check first your metadatas. If everything is correct, we can do it. But at any time, it will be neceessary to adapt your title, the content, the description, your keywords,... |
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| When will the first keyword appear into Search Engines ? |
| After only 1 or 2 weeks, the first results appear. Rankin after 1 week is at level 45 or 50. It is only when the other search engines are also listing your site, that the progress is visible. But the 3 first months, we must adapt and find what is the best for your site. We also have some very good tricks we will use if necessary. |
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| If some keywords don't appear after 15 days in the ranking list, when will they appear ? |
| Visibility of the keywords will be after 2 or 3 weeks. After that period it is for us to work to bring those keywords to the top. |
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| Why do some Search Engines drop the 500 or the 1000 first results ? |
| From time to time, some Search Engine drop the 500 or the 1000 first domain names from the top list. They want to give everybody a chance to get on top. This is not a problem for us, as we know this practice. They also change their algorithms and that is causing some changes too in the rankings. But with a submition every month, your keywords will appear back on the top list very fast. But you must know this can happens, from time to time. |
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| What makes Top 10 Ranking results better than other ? |
| We have a good experience since 1998 and a good proven results. |
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| My keywords are ok, my Home page is ok, but I want only a new submition and reports. |
| There is a specific possibility for that. No problem at all. If you want only the submition, we will make a specific price adapted to your needs. |
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| Can I have a personalized report with my own keywords ? |
| The basic Ranking report give the overview of the keywords you selected in the 16 most important search engines. If you want a more detailed report, it is possible. We can give you a report showing all the search engines (about 460). This report take a lot of time to be completed. We only do such report on demand, and the price is adapted to the time it takes. Owever, we think that with a report overviewing maximu 30 Search engine, you can have a very scope of your ranking, knowing Google is the most used search engine (75% of the requests are done with Google). |
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| After one year what are the offers ? |
| After one year, our prices are adapated to the fact that you will only need once a month a ranking report and a submition. The price will be adapted: +/- 50% of the actual price for the first year |
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| After one year what happens if I don't submit my keywords ? |
If the second year you stop submiting your keywords, your ranking will go down every month. Your competitors will become first in your place. It can also be possible that you land in the second , third page, or lower...
The only way to stay at the top is to continue a ranking program. |
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| INFOS |
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| What are the most visited Search Engines ? |
The most visited Search Engine is Google. But Facebook was before Google in March 2010.
More info :
- Search Engine Watch
- Wikipedia
- Indicateur.com (outdated) |
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| Where can I find general infos about Search Engines |
This link is meaby not up to date, but it will certainly give you a good overview of the most important Search Engines :
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Search Engine Watch |
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| Informations about ranking, results and number visitors |
| In french: Bible des indicateurs de performance |
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| What is Google analytics ? |
| Google analytics is free of charges and allows you to overview the trafic on your site. Be carreful, when you have drop down menus in Java, because this patch will interact with your Java plugin and your drop down menu may not work properly anymore. So make a good check before starting with it. |
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| What is Webcrawler ? |
| n Webcrawler is a metamoteur. It collect infos from 4 search engines: Google, Yahoo, Bing and Ask. When using that crawler, you can win a lot of time and find accurate answers. This is why we attach a great importance to Webcrawler. Before, there was also Ouverture. But that meta crawler has been taken over by another company. |
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